The 1937 Cadillac V16 Series 90 Roadster: A Blend of History, Craftsmanship, and Elegance

The 1937 Cadillac V16 Series 90 Roadster: A Blend of History, Craftsmanship, and Elegance

Are you ready to be captivated by the fascinating story of the 1937 Cadillac V16 Series 90 Roadster?

Step into a world of history, craftsmanship, and elegance as we take you on a journey through time.

Discover how this iconic vehicle, with its unique design and remarkable appreciation in value, has become a true collector’s item.

Get ready to be amazed by the 1937 Cadillac V16 Series 90 Roadster, a testament to the golden age of automotive design.

The Origins of the V16 Series

Let’s start by exploring the origins of the V16 series.

Cadillac introduced their first 16-cylinder models in 1929, selling over 4,000 units in the following decade.

The inception of Cadillac’s V16 engine

One of the defining moments in Cadillac’s history was the introduction of their first 16-cylinder models in 1929, marking the beginning of the iconic V16 series.

This landmark event in the automotive industry showcased Cadillac’s commitment to innovation and engineering excellence.

The inception of the V16 engine brought forth a new era of power and refinement, setting Cadillac apart from its competitors.

With its 7.4-liter displacement and 165 horsepower, the V16 engine was a true marvel of engineering.

Its smooth performance and impressive power delivery captivated the hearts of car enthusiasts around the world.

The V16 engine became synonymous with luxury, elegance, and unparalleled performance, establishing Cadillac as a pioneer in the automotive industry.

Evolution from V8 to V16

How did Cadillac transition from their V8 engine to the groundbreaking V16 series?

The evolution from the V8 to the V16 was a significant milestone for Cadillac. In 1929, Cadillac introduced their first 16-cylinder models, marking the beginning of the V16 series. Over the next 10 years, Cadillac sold more than 4,000 units of the V16.

By 1937, the V16 series had evolved, resulting in the creation of the iconic 1937 Cadillac V16 Series 90 Roadster. This luxurious vehicle was built on a bare chassis that was shipped to Switzerland, where it was transformed into a custom 2-passenger roadster by Swiss coachbuilder Willy Hartmann.

The V16 series represented a leap forward in engineering and design, showcasing Cadillac’s commitment to innovation and craftsmanship.

The surprise reveal and its initial reception

When the 1937 Cadillac V16 Series 90 Roadster was first revealed, enthusiasts and car aficionados were eagerly awaiting its introduction, as it was a rare and exceptional addition to the automotive world. The surprise reveal of this bespoke vehicle by Cadillac created quite the buzz among those in the industry.

The car’s unique design, crafted by independent coachbuilders, set it apart from other vehicles of its time. Its exquisite craftsmanship and attention to detail made it a standout among luxury cars. The combination of Cadillac’s renowned engineering and the creativity of the coachbuilders resulted in a truly one-of-a-kind automobile.

The V16 Series 90 Roadster was praised for its elegance and sophistication, solidifying its status as a symbol of luxury and prestige.

The 1937 Cadillac V16 Series 90 Roadster specifics

To delve into the specifics of the 1937 Cadillac V16 Series 90 Roadster and its origins, let’s start with a look at the development and introduction of the V16 series.

Cadillac, a renowned luxury car manufacturer, launched its first 16-cylinder models in 1929, quickly becoming a symbol of prestige and power. Over the next decade, Cadillac sold over 4,000 units of the V16 series.

By 1937, however, the production had become more limited, with only 50 units of the type ’37-90′ V16 built. This exclusivity added to the allure of the 1937 Cadillac V16 Series 90 Roadster, making it a highly sought-after luxury car.

Now, let’s explore the limited production and exclusivity of this remarkable vehicle.

Limited production and exclusivity

To understand the limited production and exclusivity of the 1937 Cadillac V16 Series 90 Roadster, it’s important to explore the origins of the V16 series. Cadillac launched its first 16-cylinder models in 1929, selling over 4,000 units over the next 10 years.

However, by 1937, the production of the V16 series had become significantly limited, with only 50 units of the type ’37-90′ V16 Roadster being built. This rarity and exclusivity contributed to the allure and desirability of the 1937 Cadillac V16 Series 90 Roadster. The limited production numbers meant that only a select few could own this exceptional vehicle, further enhancing its prestige and value.

Now, let’s delve into the technical specifications and design inspirations that made this car truly remarkable.

Technical specifications and design inspirations

As you explore the technical specifications and design inspirations of the 1937 Cadillac V16 Series 90 Roadster, it’s important to understand the origins of the V16 series. Cadillac first introduced its 16-cylinder models in 1929 and continued to produce them until 1940.

The V16 Roadster, with its VIN #5030328, was built on a bare chassis that was shipped to Switzerland. Philippe Barraud, a member of a wealthy Swiss industrial family, purchased the chassis and commissioned Swiss coachbuilder Willy Hartmann to create a custom 2-passenger roadster.

The car was equipped with hydraulic brakes, a cutting-edge feature at the time, and showcased exquisite coachwork inspired by European designs.

With the V16’s unique beginnings, Philippe Barraud’s vision for the car truly shines through.

Philippe Barraud and his unique vision

Philippe Barraud, with his unique vision and passion for luxury automobiles, played a pivotal role in the origins of the V16 Series, particularly in the creation of the 1937 Cadillac V16 Series 90 Roadster.

Here are some key points about Philippe Barraud and his unique vision:

  • Philippe Barraud, a member of a wealthy Swiss industrial family, purchased the bare chassis of the V16 Roadster.
  • He had a vision of transforming the chassis into a custom 2-passenger roadster.
  • Barraud’s unique vision led him to choose Swiss coachbuilder Willy Hartmann to bring his vision to life.
  • The result was a stunning and distinctive design that took inspiration from European models and coachbuilders.

Philippe Barraud’s unique vision and collaboration with Willy Hartmann resulted in the creation of a timeless and elegant masterpiece, the 1937 Cadillac V16 Series 90 Roadster.

Commissioning Willy Hartmann for customization

You commissioned Swiss coachbuilder Willy Hartmann to customize the bare chassis of the V16 Roadster, bringing your unique vision to life. With your specific preferences in mind, you entrusted Hartmann with the task of transforming the chassis into a stunning 2-passenger roadster.

The commissioning process involved discussing your design ideas, selecting the materials, and determining the overall aesthetic of the vehicle. Hartmann’s expertise and craftsmanship were crucial in executing your vision, ensuring that every detail was meticulously crafted to perfection.

From the exterior bodywork to the interior upholstery, the customization process involved a careful balance of elegance, functionality, and timeless design. Thanks to your collaboration with Hartmann, the V16 Roadster became a true masterpiece, showcasing the harmonious blend of history, craftsmanship, and elegance that defines this iconic vehicle.

Standout design features and European inspirations

With the customization process complete, Swiss coachbuilder Willy Hartmann brought your unique vision for the 1937 Cadillac V16 Series 90 Roadster to life, incorporating standout design features and drawing inspiration from renowned European coachbuilders.

The Cadillac V16 Series 90 Roadster stands out with its elegant and streamlined design, which was influenced by the designs of German coachbuilder Erdmann & Rossi and French coachbuilder Figoni & Falaschi. The car’s sleek lines, flowing fenders, and harmonious proportions make it a true masterpiece of automotive design.

The attention to detail, from the chrome accents to the luxurious interior, adds to its overall elegance. The European inspirations in the design of the Cadillac V16 Series 90 Roadster truly set it apart, making it a timeless and iconic piece of automotive history.

Sales, Value, and Collectibility

Now let’s talk about the sales, value, and collectibility of the 1937 Cadillac V16 Series 90 Roadster.

The demand for V16 Cadillacs initially surged when they were first introduced in 1929, but over time, sales declined due to various socio-economic factors.

However, the value of the Hartmann V16 has evolved significantly, with its price increasing from under $1,000 in the late 1960s to being advertised for as much as $3,500,000 in 1989.

The demand and sales trend of V16 Cadillacs

The demand for V16 Cadillacs and their sales trend have experienced significant fluctuations over the years. Here are some key points to consider:

  • The sales of V16 Cadillacs reached their peak in the late 1920s and early 1930s when over 4,000 units were sold. However, as the Great Depression hit, the demand for luxury vehicles declined, and sales of V16 Cadillacs decreased.
  • Over the years, the value and collectibility of V16 Cadillacs have increased due to their rarity and historical significance. Today, these classic cars are highly sought after by collectors and enthusiasts, leading to higher prices in the market.

Initial surge and subsequent decline

As a result, their sales and demand significantly declined during the Great Depression. The Cadillac V16 Series 90 Roadster, along with other luxury cars, experienced a sharp decline in sales and value during this period of economic turmoil. The V16 series, known for its power and refinement, was no longer a priority for consumers facing financial hardship. The high price tag and extravagant design made it inaccessible for many potential buyers.

As a result, production of the V16 models decreased, and the remaining units became increasingly rare and valuable. However, over the years, the decline in sales and collectibility has turned around, and these vintage Cadillacs have regained their status as highly sought-after collector’s items.

Today, the 1937 Cadillac V16 Series 90 Roadster is considered a blend of history, craftsmanship, and elegance, and is admired by car enthusiasts and collectors worldwide.

Impact of socio-economic factors

Examining the impact of socio-economic factors on the 1937 Cadillac V16 Series 90 Roadster reveals fluctuations in sales, value, and collectibility over the years.

  • The car was initially purchased by Philippe Barraud, a member of a wealthy Swiss industrial family, showcasing the interest of the affluent in owning luxury vehicles.
  • After being abandoned and sold for a mere CHF4000, the car’s value has significantly appreciated, reaching estimates of a few million dollars.
  • The car’s collectibility has also increased due to its rarity, with only 50 units of the V16 Roadster being built in 1937.
  • The involvement of a Swiss coachbuilder, Willy Hartmann, in transforming the bare chassis into a custom roadster adds to the car’s uniqueness and historical significance.

These factors, combined with the craftsmanship and elegance of the Cadillac V16 Series 90 Roadster, contribute to its desirability among collectors and automotive enthusiasts.

The Hartmann V16’s evolving valuation

You can observe the evolving valuation of the Hartmann V16 by examining its sales, value, and collectibility over the years.

In the late 1960s, the Hartmann V16 was initially sold for under $1,000. However, as its significance and rarity became more recognized, the price paid for the car increased significantly.

In 1989, it was advertised for as much as $3,500,000, a staggering increase from its original price. This exemplifies the growing appreciation for this unique and historic vehicle.

The demand for the Hartmann V16 has continued to rise, with its value reaching estimates of a few million dollars. The increasing valuation of this remarkable car highlights its desirability and the growing interest of collectors and enthusiasts.

Sales in the late 1960s

Continuing the discussion on the evolving valuation of the Hartmann V16, let’s delve into the sales, value, and collectibility of the car in the late 1960s. During this time, the custom and stylish Cadillac V16 Roadster faced a fluctuating market. Here are some key points to consider:

  • The Hartmann V16 was initially sold for under $1,000 in the late 1960s.
  • The car’s value increased significantly over the years, reaching estimates of a few million dollars.
  • In 1989, it was advertised for as much as $3,500,000.
  • Ken Behring of the Blackhawk collection in California acquired the car in 1990 for around $1.4 million.

These sales figures reflect the growing appreciation for this unique and elegant vehicle. Its custom design and stylish features have made it a highly sought-after collector’s item, with its value continuing to rise.

Rising value in the 1980s and 1990s

During this era, the value of the Hartmann V16 continued to rise, reflecting its growing collectibility and appeal in the 1980s and 1990s. The unique combination of its carrosserie design and historical significance contributed to its increasing value.

As more collectors and enthusiasts became aware of its rarity, demand for the Cadillac V16 Roadster grew, driving up its price. In the late 1980s, the car was advertised for as much as $3,500,000, a staggering amount compared to its original sale price in the late 1960s.

In 1990, Ken Behring of the Blackhawk collection in California acquired the car for around $1.4 million. The rising value of the Hartmann V16 during this period solidified its status as a highly sought-after and valuable collector’s item.

The car as a multi-million dollar collectible

Solidifying its status as a highly sought-after and valuable collector’s item, the Hartmann V16’s rising value in the 1980s and 1990s reflected its growing collectibility and appeal. This iconic car has become a multi-million dollar collectible in recent years, with its value skyrocketing due to various factors.

Here are some key points to consider:

  • Restoration: The car has undergone multiple restorations throughout its lifetime, ensuring that it remains in pristine condition and retains its original charm.
  • Rarity: With only 50 units ever built, the scarcity of the Hartmann V16 adds to its desirability and exclusivity among collectors.
  • Historical Significance: This Cadillac V16 Roadster represents a significant era in automotive history, showcasing the craftsmanship and elegance of the 1930s.
  • Growing Collectibility: As more collectors recognize the uniqueness and historical value of this car, its collectibility continues to increase, driving up its market price.

Owning the 1937 Cadillac V16 Series 90 Roadster isn’t just about driving a beautiful car; it’s about possessing a piece of automotive history and a valuable collectible.

Owners and Their Stories

Let’s talk about the owners and their stories behind the 1937 Cadillac V16 Series 90 Roadster.

The journey begins with Philippe Barraud, a member of a wealthy Swiss industrial family, who purchased the bare chassis and transformed it into a custom roadster.

However, the car’s use was interrupted during World War II. After being abandoned, it was discovered in 1968 and purchased by Jean-Jacques Belet, marking the start of its remarkable journey to becoming a valuable find.

Philippe Barraud: The original owner

Philippe Barraud, a member of a wealthy Swiss industrial family, purchased the bare chassis of the 1937 Cadillac V16 Series 90 Roadster, which would later be transformed into a custom 2-passenger roadster by Swiss coachbuilder, Willy Hartmann.

As the original owner, Barraud enjoyed the luxury and elegance of this unique vehicle during the late 1930s and early 1940s. However, the car’s use was interrupted during World War II.

It wasn’t until 1968 that the car was discovered abandoned and subsequently bought by Jean-Jacques Belet in 1969. Since then, the car has changed hands multiple times and undergone several restorations, increasing its value significantly.

From its humble beginnings in the possession of Philippe Barraud to its current status as a highly sought-after collector’s item, the 1937 Cadillac V16 Series 90 Roadster continues to captivate enthusiasts with its rich history and timeless design.

Vision for the car and wartime limitations

After Philippe Barraud’s ownership of the 1937 Cadillac V16 Series 90 Roadster came to an end, the vision for the car and its potential were greatly influenced by the limitations imposed by World War II.

The war brought about significant changes to the automotive industry, as resources were redirected towards military efforts. Cadillac, like other car manufacturers, had to adapt to these wartime limitations. Production of civilian vehicles was scaled back, and the focus shifted towards manufacturing military vehicles and equipment.

This meant that the development and production of luxury cars, such as the Cadillac V16, were put on hold. As a result, the vision for the Cadillac V16 Roadster was temporarily halted, with its potential only realized once the war was over and restrictions eased.

Rediscovery and purchase by Jean-Jacques Belet

When you stumbled upon the abandoned 1937 Cadillac V16 Series 90 Roadster, you couldn’t resist purchasing it for a mere CHF4000. It was a serendipitous moment that led to the rediscovery of this remarkable vehicle.

You were captivated by the car’s timeless beauty and elegant design. The nameplate, VIN #5030328, revealed its prestigious history and rarity. The car had been neglected for years, covered in dust and hidden away. However, you saw the potential for restoration and knew that this piece of automotive history deserved to be brought back to its former glory.

With the purchase of this Cadillac V16 Roadster, you became part of its remarkable journey, ensuring that its legacy would live on for generations to come.

From abandonment to a valuable find

As the proud new owner of the abandoned 1937 Cadillac V16 Series 90 Roadster, you were determined to uncover the fascinating stories of its previous owners and their connection to this valuable find.

After its abandonment in 1968, this magnificent car was bought the following year by Jean-Jacques Belet for a mere CHF4000. Little did he know that he’d stumbled upon a hidden gem.

Over the years, the car changed hands multiple times, each owner recognizing its true worth. Restored four times, its value skyrocketed, reaching estimates of a few million dollars.

From its humble beginnings of abandonment, this Cadillac V16 Roadster has transformed into a highly sought-after and valuable piece of automotive history.

Later ownership transitions

Since its purchase by Jean-Jacques Belet in 1969, the 1937 Cadillac V16 Series 90 Roadster has passed through the hands of several owners, each contributing to its remarkable story and increasing its value.

After Belet, the car was acquired by a second owner, who recognized its historical significance and potential for appreciation. This owner decided to sell the car to the Blackhawk Collection, a renowned collector in California, in 1990.

The Blackhawk Collection, known for its exceptional taste in acquiring and preserving classic automobiles, recognized the Cadillac’s value and added it to its prestigious museum collection. The car remained a prized possession of the Blackhawk Collection for approximately 15-20 years, further solidifying its status as an automotive masterpiece.

The Blackhawk collection

The Blackhawk Collection, a renowned collector in California, played a significant role in the ownership history of the 1937 Cadillac V16 Series 90 Roadster. In 1990, Ken Behring of the Blackhawk collection acquired the car for approximately $1.4 million. It remained part of the Blackhawk Museum collection for about 15-20 years.

The acquisition by the Blackhawk collection not only added to the prestige of their already impressive collection but also ensured the preservation and continued appreciation of this rare and exquisite vehicle. The Blackhawk Collection’s ownership of the 1937 Cadillac V16 Series 90 Roadster showcases their commitment to preserving automotive history and their recognition of the significance of this particular model.

The car’s journey with the Blackhawk collection paved the way for its future accolades and recognition at the prestigious Pebble Beach Concours d’Elegance.

The Patterson Collection and accolades at Pebble Beach Concours d’Elegance

After its tenure with the Blackhawk Collection, the 1937 Cadillac V16 Series 90 Roadster transitioned into the care of the Patterson Collection, solidifying its legacy as a prized possession in the automotive world.

The Patterson Collection, known for their passion for exquisite automobiles, recognized the significance of this rare Cadillac and added it to their esteemed collection. The 1937 Cadillac V16 Series 90 Roadster proudly sits alongside other automotive treasures, showcasing its timeless beauty and craftsmanship.

This prestigious collection has garnered numerous accolades, including recognition at the prestigious Pebble Beach Concours d’Elegance. The Cadillac’s elegant design, with its flowing lines and iconic crest, captivates enthusiasts and judges alike.

Its presence at the Concours d’Elegance further cements its status as a true gem in the world of classic automobiles.

Design Influences and Craftsmanship

As you explore the design influences and craftsmanship of the 1937 Cadillac V16 Series 90 Roadster, you’ll discover its European inspirations, particularly from renowned coachbuilders Erdmann & Rossi and Figoni & Falaschi. These influences can be seen in the unique design elements and streamlined shape of the car, which set it apart from other models of the time.

Additionally, the craftsmanship of Swiss coachbuilder Willy Hartmann played a crucial role in transforming the bare chassis into a stunning 2-passenger roadster, showcasing the skill and attention to detail that went into creating this elegant masterpiece.

European design inspirations

Taking inspiration from various European models and coachbuilders, the craftsmanship of the 1937 Cadillac V16 Series 90 Roadster showcases an impressive blend of design influences and attention to detail.

The European design inspirations can be seen in the sleek lines and elegant curves of the car’s body. Specifically, the designs created by Figoni & Falaschi from France and Talbot Lagos from Germany influenced the overall aesthetic of the Cadillac V16.

  • The Figoni & Falaschi designs were known for their aerodynamic shapes and artistic flair, which is evident in the Cadillac’s streamlined design.
  • The Talbot Lagos designs were characterized by their luxurious and refined appearance, which is reflected in the Cadillac’s elegant and sophisticated styling.

These European design influences contributed to the overall allure and timeless beauty of the 1937 Cadillac V16 Series 90 Roadster.

The craftsmanship of the car’s bodywork and interior further exemplifies the attention to detail and dedication to quality that was characteristic of European coachbuilders during that era.

Influence of Erdmann & Rossi and Figoni & Falaschi

The design influences and craftsmanship of the 1937 Cadillac V16 Series 90 Roadster can be attributed to the unique styles of European coachbuilders, such as Erdmann & Rossi and Figoni & Falaschi.

These renowned coachbuilders were known for their innovative designs and exceptional craftsmanship, which greatly influenced the creation of the V16 Roadster.

Erdmann & Rossi, a German coachbuilder, was known for their elegant and streamlined designs, while Figoni & Falaschi, a French coachbuilder, was renowned for their artistic and aerodynamic designs.

The combination of these influences can be seen in the sleek and sophisticated lines of the V16 Roadster, showcasing a harmonious blend of history, craftsmanship, and elegance.

The attention to detail and meticulous craftsmanship displayed in the design of this Cadillac V16 is a testament to the influence of Erdmann & Rossi and Figoni & Falaschi.

Comparisons to the Delahaye 135MS Roadster

The craftsmanship and design influences of European coachbuilders Erdmann & Rossi and Figoni & Falaschi can also be observed in the Delahaye 135MS Roadster, further demonstrating the fusion of artistic elegance and meticulous craftsmanship seen in the 1937 Cadillac V16 Series 90 Roadster.

The Delahaye 135MS Roadster, like the Cadillac V16 Roadster, showcases exquisite design elements that exude elegance and sophistication.

Both cars feature streamlined bodies, showcasing the influence of Figoni & Falaschi’s aerodynamic designs.

The attention to detail and craftsmanship in the Delahaye 135MS Roadster is on par with that of the Cadillac V16 Roadster, showcasing the dedication of European coachbuilders.

The Delahaye 135MS Roadster, much like the Cadillac V16 Roadster, embodies the spirit of luxury and exclusivity, making it a highly sought-after classic car.

With its design influences and exceptional craftsmanship, the Delahaye 135MS Roadster adds another dimension to the discussion of Willy Hartmann’s touch in the subsequent section.

Willy Hartmann’s touch

Continuing from the previous subtopic, let’s explore how Willy Hartmann’s touch influenced the design influences and craftsmanship of the 1937 Cadillac V16 Series 90 Roadster.

As a Swiss coachbuilder, Hartmann played a pivotal role in transforming the bare chassis of the Cadillac V16 Series 90 Roadster into a custom 2-passenger roadster. His craftsmanship and attention to detail are evident in the sleek and streamlined design of the car.

Taking inspiration from European models and coachbuilders like Erdmann & Rossi from Germany and Figoni & Falaschi from France, Hartmann created a unique blend of elegance and sophistication.

The Cadillac V16 Series 90 Roadster stands as a testament to Hartmann’s expertise and his ability to infuse his personal touch into the design, making it a truly remarkable and timeless automobile.

Swiss craftsmanship and unique design elements

With Swiss craftsmanship and an infusion of unique design elements, the 1937 Cadillac V16 Series 90 Roadster stands as a testament to the skill and artistry of its creators.

The Swiss craftsmanship is evident in every detail of this magnificent vehicle, showcasing the expertise and precision of the Swiss artisans involved in its creation. From the sleek lines of the body to the intricate interior upholstery, the level of craftsmanship is truly remarkable.

The unique design elements incorporated into the Roadster further enhance its allure, setting it apart from other vehicles of its time. The combination of flowing curves and bold contours creates a visual masterpiece that captivates the eye.

This blend of craftsmanship and unique design elements makes the 1937 Cadillac V16 Series 90 Roadster a true work of art on wheels.

The significance of the vestigial center tail-fin

As you delve deeper into the design influences and craftsmanship of the 1937 Cadillac V16 Series 90 Roadster, one can’t help but notice the remarkable significance of the vestigial center tail-fin. This unique feature adds a touch of elegance and aerodynamic flair to the car’s overall design.

While many cars of that era had tail-fins, the Cadillac V16 Roadster stands out with its distinct center fin. This design element not only enhances the car’s visual appeal but also improves its aerodynamics, allowing for better stability and handling at high speeds.

The vestigial center tail-fin is a testament to the meticulous attention to detail and craftsmanship that went into creating this iconic vehicle. It showcases Cadillac’s commitment to creating a blend of style and performance in the 1937 Cadillac V16 Series 90 Roadster.

Showcases and Recognition

Now it’s time to showcase the 1937 Cadillac V16 Series 90 Roadster and its recognition in various events and exhibitions.

You’ll learn about its feature at the 2019 Canadian International Auto Show, its inclusion in the Art and the Automobile classic car exhibition, and the creation of a celebratory poster-art by Jay Koka.

Additionally, we’ll explore the car’s legacy, historical significance, and the design recognition it has received over the years.

Feature at the 2019 Canadian International Auto Show

The 1937 Cadillac V16 Series 90 Roadster made a prominent appearance at the 2019 Canadian International Auto Show, showcasing its rich history, craftsmanship, and elegance. This timeless beauty captivated car enthusiasts and collectors alike with its stunning design and impeccable restoration.

The event provided an opportunity for attendees to admire the car’s luxurious features and learn about its fascinating journey through time. Here are some key highlights from its showcase:

  • The car’s prestigious ownership history, including its association with the wealthy Swiss industrial family, the Barrauds.
  • The expert craftsmanship displayed in the custom 2-passenger roadster conversion by Swiss coachbuilder, Willy Hartmann.
  • The rarity and exclusivity of the Cadillac V16 Series 90 Roadster, with only 50 units produced in 1937.
  • The advanced technology of the era, such as the hydraulic brakes, which were a significant innovation at the time.

Art and the Automobile classic car exhibition

Immerse yourself in the world of classic cars at the Art and the Automobile classic car exhibition. This prestigious event showcases a wide array of classic cars, but the Cadillac V16 Roadster steals the spotlight with its stunning design and rich history. The 1937 Cadillac V16 Series 90 Roadster stands as a symbol of timeless elegance and craftsmanship. Visitors can marvel at the sleek lines and luxurious details that define this iconic vehicle.

The classic car exhibition recognizes the Cadillac V16 Roadster as a true masterpiece, highlighting its significance in automotive history. Whether you’re a car enthusiast or simply appreciate the beauty of classic automobiles, the Art and the Automobile exhibition is a must-visit. It offers a unique opportunity to witness the splendor of the Cadillac V16 Roadster firsthand.

Celebratory poster-art by Jay Koka

Experience the allure of the 1937 Cadillac V16 Series 90 Roadster through the celebratory poster-art by Jay Koka.

Koka’s artwork captures the elegance and craftsmanship of this iconic vehicle, showcasing its timeless beauty and historical significance.

The vibrant colors and dynamic composition of the poster bring the Cadillac V16 Roadster to life, evoking a sense of excitement and admiration.

Koka’s attention to detail and meticulous brushwork highlight the intricate design elements of the car, from its sleek lines to its luxurious interior.

The poster serves as a testament to the artistry and skill that went into creating the 1937 Cadillac V16 Series 90 Roadster, making it a must-have for automotive enthusiasts and collectors alike.

The car’s legacy

Discovering the car’s legacy through showcases and recognition offers a glimpse into the lasting impact and admiration for the 1937 Cadillac V16 Series 90 Roadster.

This iconic Cadillac V16, with its impeccable craftsmanship and exquisite design, has garnered attention and accolades from car enthusiasts and experts alike. It has been showcased at prestigious car shows and exhibitions, where its beauty and historical significance have been celebrated.

The car’s unique blend of elegance and power has earned it a place in the hearts of automotive enthusiasts around the world. Its legacy continues to be recognized and appreciated, serving as a testament to the enduring appeal of the Cadillac V16.

This recognition further highlights the historical significance and design excellence of this remarkable automobile.

Historical significance and design recognition

Through its presence at prestigious car shows and exhibitions, the historical significance and design excellence of the 1937 Cadillac V16 Series 90 Roadster have captivated automotive enthusiasts worldwide. The car’s craftsmanship and unique design features have been recognized and celebrated by experts in the industry.

The Cadillac V16 Series 90 Roadster showcases the pinnacle of automotive engineering during the pre-war era. Its elegant and streamlined design stands as a testament to the artistry and attention to detail that went into its creation.

The car’s historical significance lies in its rarity, with only 50 units ever built, making it a highly sought-after collector’s item. The V16 Roadster’s participation in prestigious car shows and exhibitions has solidified its place as one of Cadillac’s most exceptional creations.

With its rich history and remarkable design, the 1937 Cadillac V16 Series 90 Roadster continues to be celebrated as one of Cadillac’s most exceptional creations.

Celebrated as one of Cadillac’s most exceptional creations

The 1937 Cadillac V16 Series 90 Roadster has garnered widespread acclaim and recognition as one of Cadillac’s most remarkable creations, captivating automotive enthusiasts worldwide with its exceptional design and historical significance.

This elegant masterpiece showcases the finest craftsmanship of its time, with every detail meticulously crafted to perfection. From its sleek lines and graceful curves to its luxurious interior, the V16 Roadster exudes a timeless elegance that continues to captivate admirers to this day.

The combination of its exquisite design and extraordinary craftsmanship sets it apart as a true masterpiece in automotive history. The 1937 Cadillac V16 Series 90 Roadster stands as a testament to Cadillac’s commitment to creating exceptional vehicles that blend history, craftsmanship, and elegance seamlessly. It’s a true icon in the automotive world.

Moving forward, let’s delve into some concluding thoughts about this timeless masterpiece.

Concluding Thoughts

Now that you’ve learned about the Cadillac V16 Series 90 Roadster and its fascinating history, it’s clear that this car truly represents the epitome of luxury and craftsmanship.

The allure of custom coachbuilding can’t be understated, as it allowed for unique and personalized designs that showcased the owner’s individuality.

With its rarity, refined engineering, and timeless design, the 1937 Cadillac V16 Series 90 Roadster has undoubtedly earned its place in the pantheon of classic cars.

The Cadillac V16 Series 90 Roadster as a symbol of luxury and craftsmanship

As you reflect on the captivating history and exquisite craftsmanship of the 1937 Cadillac V16 Series 90 Roadster, its undeniable status as a symbol of luxury and craftsmanship becomes apparent.

This iconic vehicle represents the pinnacle of automotive engineering and design, showcasing the meticulous attention to detail and craftsmanship that was characteristic of the era. Its breathtaking beauty and opulent features make it a true testament to the artistry and skill of the craftsmen who brought it to life.

From the sleek lines and elegant curves to the handcrafted interior and luxurious finishes, every aspect of the Cadillac V16 Series 90 Roadster exudes sophistication and refinement. It’s a testament to the timeless allure of craftsmanship and the enduring appeal of luxury automobiles.

Transitioning into the next section, let’s explore the allure of custom coachbuilding and its significance in automotive history.

The allure of custom coachbuilding and its significance in automotive history

As you delve into the fascinating world of automotive history, it becomes evident that custom coachbuilding holds a special allure and plays a significant role in shaping the evolution of luxury automobiles.

Custom coachbuilding allowed for the creation of unique and personalized vehicles, where skilled craftsmen could transform a bare chassis into a work of art. These custom-built cars were often commissioned by wealthy individuals who desired exclusivity and individuality in their automobiles. They were able to choose their own body style, design, and luxurious features, creating a truly bespoke vehicle.

The practice of custom coachbuilding not only showcased the creativity and craftsmanship of the coachbuilders but also pushed the boundaries of automotive design and engineering. It’s through these custom-built masterpieces that we can truly appreciate the artistry and innovation that have shaped the automotive industry throughout history.

Now, let’s explore the legacy of the 1937 Cadillac V16 Series 90 Roadster and its place in the pantheon of classic cars.

The legacy of the 1937 Cadillac V16 Series 90 Roadster and its place in the pantheon of classic cars

The legacy of the 1937 Cadillac V16 Series 90 Roadster shines brightly among the pantheon of classic cars, captivating enthusiasts with its timeless elegance and exceptional craftsmanship. This iconic vehicle has left an indelible mark on automotive history, solidifying its place as a true classic. Its legacy is further reinforced by the following factors:

  • Rarity: With only 50 units ever built, the 1937 Cadillac V16 Series 90 Roadster is a rare gem, making it highly sought after by collectors and enthusiasts alike.
  • Design: The car’s sleek and streamlined design, influenced by European models and coachbuilders, sets it apart as a symbol of automotive artistry and innovation.
  • Historical Significance: As Cadillac’s premium model during its production years, the V16 Roadster represents a pivotal era in automotive engineering and luxury.
  • Appreciation in Value: Over the years, this remarkable vehicle hasn’t only stood the test of time but has also seen a significant increase in value, further cementing its status as a classic car of unparalleled appeal.

The legacy of the 1937 Cadillac V16 Series 90 Roadster will continue to inspire and captivate generations of classic car enthusiasts, leaving an enduring mark on the history of automobiles.


Leave a Reply

Your email address will not be published.